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NEW POWERBOAT SERIES TO LAUNCH IN 2001 - 28 Sep 01
The Television Corporation (TTC), the UK-based television production and distribution company, has signed a contract with APBA Offshore, the world?s largest powerboat organisation, to create the Ultracatz Global Challenge, a new Grand Prix powerboat race series.
The contract means that nine Grand Prix race destinations have now been agreed for 2001 with the first Grand Prix race to take place in Hong Kong Harbour at the end of January 2001. Other locations will include Australasia and the United States.
Formerly, powerboat races were staged on a one-off basis. Said Chris Rowlands, chief executive of the Television Corporation Plc: ?The Ultracatz Challenge will become a reality and I am confident we will be able to unlock the huge potential in bringing power boat racing to television audiences. This is a particularly glamorous sport and one that we believe will have the same attraction as Formula 1 motor racing.?
TTC has formed a 50/50 joint venture with sponsorship and powerboat industry experts to develop the commercial exploitation of the series. TTC expects the new Grand Prix competition will contribute extra revenues through sponsorship, international syndication rights, promotional material and merchandising.
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Cookee
British Champions! RIB Formula 1 2005
National Speed Record Holder at 90.15 (still)
www.bananasharkracing.com
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