For me this looked looked quite intresting - and has a neat video embedded:
VENICE, Italy - September 4, 2009: Like a car, a boat distinguishes its owner.
European "supermodel" Catrinel on the Lancia powerboat
Lancia shares common values with performance boating, typified by the pleasure derived from a unique form of travel. Lancia’s association with the sea dates back many years and involves sailing as well as powered boating, from the Flaminia class speed boats of the 1960s to the Monaco Classic Week 2009.
Now, Lancia’s first powerboat is making its debut in Venice, a city where roads and cars are replaced by canals and boats - or launches (lance) as the Venetians prefer to call them. The stage chosen for the event is the Venice International Film Festival, of which Lancia is main sponsor. While Lancia cars accompany celebrities to and from Palazzo del Cinema, the Lancia Powerboat will be carrying others to and from the moorings of the Hotel Excelsior. The new boat has been developed jointly by four Italian companies, each leader in its own sector: Sacs, who produce luxury RIBs; FPT, a company in the Fiat Group and manufacturer of the “best in class” engines and Martini, regular partner of Lancia in the field of racing.............