Quote:
Originally Posted by Jon Holmes
Here here,
There is more substance in a "Big Mac" than most magazines and they cost less and leave you feeling satiated for longer.
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Agreed!!!!
Quote:
Originally Posted by Jon Holmes
I do not believe for one minute that magazine sales are down due to the internet, i believe it is down to their ever decreasing written content and ever increasing advertising.
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Suspect this warrants a thread of its own????? Meantime stuff to consider:
Unfortunately I suspect there is a vicious circle / competing pressures between internet and print.
I find I read / research more and more on the internet. Couple of years ago the only way to find stuff out was mags and boat shows...now even my dad Googles.
Indeed....there is more relevant, practical "stuff" to be obtained from forums such as Boatmad and YBW.com than a magazine could ever hope to provide in printed form.
The really valuable stuff I get from magazines is the group test stuff where they compare several things against eachother and there is a semblance of "testing" and "expertise" that comes in as opposed to the forum view where people have only typically tried one brand/type/whatever of the item in question and have a single opinion as opposed to a measured view across the piece.
I subscribe to WofPowerboats and Powerboat (US) and have seen a decline in articles recently...disappointing...but I can see the internet/print correlation.
Some thoughts:
Magazines:
I imagine their business model is advertising acreage, not what it sells for on the newsstand? Judging by how many pages are advert -v- article??
Printing logistics, Distribution complexity
Convincing "WH Smith" to stock it
Employing a team of journalists, or having cash to pay for freelance articles
Defining a readership broad enough to warrant the costs above (and spread them) but narrow enough to be "enthusiasts"?
Internet:
Zero printing/distribution costs (relatively speaking)
Employing a team of journalists, or having cash to pay for freelance articles - same as a magazine? Perhaps.
You take out one of the big "ifs" (and costs) of WH Smith style involvement
I would love to see a specific mag for "us"....but suspect if Powerboat(US) can't make it work with a boating population in the millions then we're going to struggle a bit over here when we're counted in the low-thousands.
For me the true magic would be an internet-based "live" magazine. A bit like Wikipedia where loads of people are contributing to the articles. That way you get a great spread of topics...everyhting is kept current-ish...and you get that in-depth "journalism".
Hard to manage...but great if it worked.